- +91 85270 59122
- divesh@purposegenie.com
- Noida, Delhi NCR, India
Unlock Your Leadership Potential with Hogan-Powered Coaching
Science-backed personality insights combined with purpose-driven coaching — helping leaders, managers, and high-potential professionals understand who they are, how they lead, and what holds them back.
Divesh Soni
Hogan Certified Coach & Practitioner
"Personality is destiny — but only if you don't understand it. I help leaders understand theirs."
A Coach Who Reads the Science Behind Your Leadership
I am Divesh Soni, a Hogan-certified coach and practitioner based in India, working with leaders and organisations globally. My coaching brings together two powerful frameworks: Hogan's world-leading personality science and a deep belief in purpose-driven leadership.
Hogan Assessments are used by over 75% of Fortune 500 companies and are the gold standard in leadership personality measurement. As a certified practitioner, I don't just share reports — I provide expert debriefs that translate data into actionable development plans, deeper self-awareness, and lasting behavioural change.
My coaching is grounded in real workplace challenges — I've worked across manufacturing, supply chain, and leadership development contexts, which means I understand what these insights mean when applied to actual business pressures, buyer relationships, and team dynamics.
Certified In
HPI · HDS · MVPI · HIPO · Judgment · Leader Focus · Manage · Career
Coaching Style
Evidence-based, purpose-led, behaviour-focused with compassionate challenge
Who I Work With
Middle managers, senior leaders, hi-po talent & leadership teams
Debrief Format
1:1 deep-dive sessions · team group debriefs · development planning
The World's Most Validated Leadership Personality Assessment
Hogan Assessments have 40+ years of research behind them. Unlike generic personality tests, Hogan specifically predicts workplace behaviour, leadership performance, and career derailment — not just who you are, but how you show up under pressure.
Predicts Real Performance
Validated against actual job performance data across thousands of roles globally — not self-reported preferences
Identifies Derailers
Reveals the stress behaviours that derail careers — things most people are blind to about themselves
Values Alignment
Uncovers what truly motivates you at a deep level — and whether your role and culture actually fits those drivers
Used by the Best
Trusted by 75%+ of Fortune 500 companies, global militaries, and top executive coaching practices worldwide
Not a Type Label
Unlike MBTI, Hogan scores are continuous, norm-referenced, and predict behaviour — not just describe it
Coaching Catalyst
Creates instant self-awareness that accelerates coaching conversations and makes development goals concrete
Choose the Right Report for Your Development Goal
Each Hogan report answers a different question about your leadership. Choose one or combine multiple for a complete picture. All reports include a personalised debrief session with Divesh.
How the World Sees You
Your everyday leadership reputation
The HPI measures your bright-side personality — how you behave at your best and how others experience you day-to-day. Based on 40+ years of research, it evaluates seven dimensions that directly predict your performance in the workplace: how you handle stress, whether you take initiative, how you relate to others, and more.
Leaders wanting to understand their baseline reputation · Career development · Performance coaching · Selection and promotion decisions
"The HPI doesn't tell you who you think you are — it tells you who others actually experience."
Your natural strengths that show up reliably under pressure
Blind spots that limit your leadership effectiveness
How you're perceived vs. how you intend to come across
Specific development actions to build on your profile
What Derails You Under Pressure
The dark side of your leadership
The HDS measures dark-side personality tendencies — behaviours that emerge when you're stressed, tired, or off-guard. These are the patterns that have derailed talented leaders throughout history. Most people are completely unaware of them. The HDS makes them visible so you can manage them before they manage you.
Senior leaders under sustained pressure · Leaders receiving negative 360 feedback · Executive coaching · High-stakes role preparation
"Careers derail not because of what leaders can't do — but because of what they do under pressure that they don't see."
Excitable — passionate but volatile, mood swings under pressure
Skeptical — cautious but cynical, difficult to trust and engage
Cautious — careful but risk-averse, avoids decisions under pressure
Reserved — focused but detached, appears cold and uncommunicative
Bold — confident but entitled, can't admit mistakes or learn
Mischievous — charming but reckless, takes ill-advised risks
Leisurely — cooperative but passive-resistant, subtly undermines
Your specific derailer pattern and when it gets triggered
How your dark side affects trust and team performance
Strategies to manage derailers before they damage relationships
What Truly Drives You
Your deep motivational DNA
The MVPI (Compass Report) reveals your core values and motivators — what you want from work at a deep, often unconscious level. It explains why some roles energise you and others drain you, why certain cultures feel right and others feel wrong, and what kind of leadership environment you will naturally create around you.
Career transitions · Culture fit assessment · Understanding the leadership culture you create · Long-term career satisfaction · Team alignment
"Values don't just shape what you believe — they shape the culture you unconsciously build around you as a leader."
The deep values that drive your career choices — often without you realising it
Whether your current role and culture actually fits who you are
The kind of culture you tend to build as a leader
Career environments where you will thrive vs. struggle
Your Leadership Potential Mapped
Three dimensions of emerging leadership
The HIPO report evaluates your potential across three dimensions: Foundations (can you manage yourself?), Emergence (do you stand out as a leader?), and Effectiveness (can you build and lead teams?). It assesses 9 core competencies and ranks your natural strengths against development gaps most likely to limit your advancement.
High-potential identification · Succession planning · Early-career leaders · Individuals seeking promotion · Talent development programmes
"People with true leadership potential are often overlooked. The HIPO report makes that potential visible and measurable."
Foundations: Following Process · Thinking Broadly · Getting Along
Emergence: Standing Out · Influencing Others · Building Connections
Effectiveness: Leading the Business · Managing Resources · Leading People
Where your leadership potential is strongest and where it stalls
Which of the 9 competencies to focus on for maximum career impact
A personalised Individual Development Plan (IDP) framework
Whether you emerge naturally or need to develop your visibility
How You Think and Decide
Decoding your decision-making style
The Judgment Report reveals how you process information, make decisions, and respond to feedback about those decisions. It identifies whether you're data-driven or intuitive, tactical or strategic — and critically, whether you're genuinely coachable or resistant to learning from mistakes.
Leaders making high-stakes decisions · Coaching readiness assessment · Senior role selection · Improving decision quality and feedback receptiveness
"Half of all leadership decisions are wrong. The Judgment Report tells you why — and whether you learn from them."
Information Processing: Verbal · Numerical · Versatile — how efficiently you absorb and use information
Decision Style: Threat vs Reward · Tactical vs Strategic · Data vs Intuitive — your natural decision pattern
Feedback Reactions: Defensive vs Cool · Denial vs Acceptance · Superficial vs Genuine — your coachability
Your natural decision-making style (Politician, Investor, Surgeon, etc.)
Whether you're genuinely coachable or resistant to negative feedback
How to make better decisions by understanding your default patterns
Strategies to improve judgment in high-pressure situations
What Kind of Leader You Are
Six leadership lenses that define your style
The Leader Focus report evaluates you across six leadership behaviour patterns: Results, People, Process, Thought, Social, and Data. It reveals what you naturally focus on — and the unconscious biases this creates in your team, your decisions, and the culture you build around you.
Leadership style awareness · Improving leadership range · Team dynamics · Leaders transitioning to larger or more complex roles
"Great leaders don't just play to their style — they understand it deeply enough to flex when the situation demands it."
Results Leader — drives goals, outcomes, and competition
People Leader — builds relationships, morale, and team cohesion
Process Leader — champions planning, risk management, and discipline
Thought Leader — generates ideas, innovation, and strategic vision
Social Leader — builds networks, communicates, and collaborates
Data Leader — uses facts, research, and analysis to decide
Your dominant leadership focus and the culture it creates
The unconscious biases your style introduces into decisions
Which dimensions to develop to become a more well-rounded leader
How to Get the Best from This Person
A manager's guide to working with an individual
The Manage Report gives managers a practical, personalised guide to working with a specific individual — their strengths, potential challenges, and tailored tips for managing, motivating, and developing them effectively. It is written for the manager, not the individual being assessed.
Managers onboarding new team members · Coaching direct reports · Improving manager-employee relationships · Performance management conversations
"The best managers don't treat everyone the same — they understand each person's unique profile and lead accordingly."
Strengths to build on across all 7 HPI dimensions
Specific shortcomings that may challenge their manager
Tailored management tips unique to this individual's personality
What motivates, engages, and retains this person
How to give feedback this person will actually hear and use
What kind of work and environment helps them thrive
Where they need development vs. where to leverage their strengths
Manage Your Career with Self-Knowledge
Personalised career development guidance
The Career Report translates your HPI personality profile into actionable career development advice. It highlights your strengths for career success, flags the potential shortcomings that may limit your advancement, and provides specific tips for managing your career more intentionally and effectively.
Career planning and transitions · Leadership development programmes · Individuals wanting clarity on career direction · Mid-career recalibration
"Most people manage their careers reactively. This report helps you do it with intention — knowing what to build on and what to watch out for."
Your core strengths for career performance and progression
Specific shortcomings that may derail your advancement
Targeted career development tips for each HPI dimension
Environments where you'll thrive and environments to avoid
Why certain roles have energised you — and others have drained you
The specific behaviours that need to change to reach your next level
How to set development goals that actually match your personality
Where Values Meet Purpose
The deepest layer of your leadership identity
The Compass (MVPI) is the only Hogan report that answers why you do what you do. It measures 10 core values — your deep motivators — that shape your career choices, the culture you create, and whether you feel genuinely fulfilled at work. At PurposeGenie, this is where every coaching journey begins.
Most leaders can articulate a purpose statement. Very few have done the deeper work of understanding what they are truly motivated by. Purpose without values awareness is just a statement on a wall.
Purpose discovery · Career transitions · Culture fit assessment · Understanding the culture you unconsciously create · Long-term career satisfaction · Team values alignment
"Values are the DNA of purpose. Before you can lead with purpose, you need to understand what you are built for — at the deepest level."
The deep values driving your career choices — often unconsciously
Why certain roles energise you and others drain you, regardless of seniority
The culture you unconsciously build around you as a leader
Whether your current role, team, and organisation actually fits who you are
A values-rooted purpose statement you can lead from authentically
Your Hogan Coaching Journey
From assessment to lasting behavioural change — a clear, structured process.
Discovery Call
We discuss your goals, context, and which Hogan reports best fit your development needs — no obligation
Assessment
You complete your chosen Hogan assessment online — typically 20–35 minutes, no right or wrong answers
Expert Debrief
A 60–90 minute 1:1 debrief session with Divesh — translating your results into clear, actionable insight
Development Plan
Creation of a personalised IDP with specific, observable actions and timelines you'll actually use
Ongoing Coaching
Optional follow-up coaching sessions to support behaviour change, accountability, and growth over time
Leaders Ready for Genuine Self-Knowledge
Hogan coaching works best for people who want honest insight — not just reassurance.
Middle Managers
Leaders who want to understand why they're effective in some areas but struggling in others
Senior Leaders
Experienced leaders who want to understand and manage the derailers that could limit their legacy
High-Potential Talent
Emerging leaders who want a clear map of their strengths, gaps, and development priorities
Leadership Teams
Teams who want a shared language for how they lead, decide, and create culture together
Career Transitioners
Professionals navigating a role or career change who want to lead with self-awareness
Supplier Leaders
Owner-leaders and commercial heads who want to understand their buyer-facing leadership profile
Frequently Asked Questions About Hogan Coaching
Ready to Understand Your Leadership from the Inside Out?
Start with a free 30-minute Discovery Call. We'll discuss your goals, choose the right Hogan reports, and outline what a personalised coaching journey looks like for you.
Stop Guessing Why Your Leaders Fail Under Pressure.
The Hogan Assessment reveals what no interview, appraisal or 360 can: how your leaders are perceived, how they derail under stress, and what truly drives them.
The world's most rigorously validated leadership assessment.
"Most leadership programmes tell leaders what they should do. Hogan reveals who they actually are — under pressure."
Three Reports. One Complete Picture.
How You Are Perceived Day-to-Day
Measures normal personality — the identity you project to others at your best. The HPI reflects your everyday social reputation.
"Your reputation precedes your results."
How You Behave Under Stress
Identifies 11 derailer patterns that emerge under pressure, fatigue, or boredom. The HDS reveals what happens when the best version of you steps aside.
"Strengths overused become liabilities."
What Fundamentally Drives You
Reveals the underlying values and motivations that shape your leadership decisions. The MVPI uncovers what environments and cultures bring out your best.
"Culture fit starts here."
Together, these three reports give you the most complete, scientifically validated picture of a leader that exists in the world of psychometrics.
Is This Right for You?
This coaching is for you if…
- You've been told you have high potential but don't know where your blind spots are
- Your team performance is inconsistent and you cannot identify why
- You're preparing for a senior leadership role and want to arrive ready
- You've done MBTI or DiSC and found it too surface-level
- You want your leadership grounded in science, not guesswork
Also ideal for…
- L&D teams wanting to debrief assessments for leadership cohorts
- HR leaders building succession pipelines
- Leadership teams wanting a shared language around behaviour and culture
What Happens in a Hogan Coaching Engagement
Understand your context, goals, and whether Hogan is the right fit for you right now.
Complete the full Hogan suite from any device. Scientifically designed questions reveal what standard tools miss.
A deep, guided conversation through your three reports. Patterns, blind spots, motivators — all brought to life.
Personalised habits and commitments that translate your Hogan insights into visible leadership change.
Optional add-on: Continue with a 3-month or 6-month coaching programme — fortnightly sessions for leaders who want sustained behaviour change, not just a one-time insight.
Find the Right Engagement for You
Answer two quick questions to see the options most relevant to your situation.
Step 1 — Who is the coaching for?
Step 2 — What is your primary goal?
What Leaders Say
"Working with Divesh was a masterclass in authentic leadership. The ROI Framework gave me a language I didn't have — for my own motivations, my blind spots under pressure, and how my team actually experiences me. The debrief session alone shifted three patterns I'd been carrying for years."
"Within 48 hours of the Hogan debrief, I had an immediate mindset shift — not just about how I lead, but about the purpose of being a leader at all. Divesh doesn't just read you a report. He connects your data to your story. That's rare."
Common Questions About Hogan Coaching
MBTI and DiSC are self-report tools that measure how you see yourself. Hogan is validated against actual job performance data and was specifically designed for workplace leadership contexts — making it a more reliable predictor of real-world effectiveness, derailers, and culture fit.
The online Hogan suite takes approximately 45–60 minutes to complete, at a time and place of your choosing. The debrief session with Divesh is 90 minutes.
Completely. All individual results are shared only with the coachee. In team or cohort engagements, the team debrief uses aggregate patterns — no individual data is shared without consent.
Yes. Team debrief packages and cohort programmes are available for groups of 2 to 50+ leaders. These include both individual debriefs and a collective team session. Book a discovery call to discuss the right format for your cohort.
The debrief is a single 90-minute session that brings your three Hogan reports to life and identifies priority development areas. The full coaching programme adds 90-day follow-up sessions — translating insight into sustained behaviour change through fortnightly coaching and accountability check-ins.
Yes — online coaching is available globally, and Divesh delivers in-person engagements across India, Singapore, UAE, and Australia. For corporate programmes, international travel can be arranged.
Ready to Begin?
The Most Important Investment in Leadership Is Understanding Yourself.
Book a Free Discovery Call30 minutes · No commitment · Available online globally
Lead with
Science.
Lead with
Purpose.
Hogan-powered coaching that reveals how you're perceived, what derails you under pressure, and what truly drives you — then connects that self-knowledge to purpose-led leadership.
Divesh Soni
Portrait · 3:4
The World's Most Validated Leadership Personality Assessment
Hogan Assessments have 40+ years of research behind them. Unlike generic personality tools, Hogan specifically predicts workplace behaviour, leadership performance, and career derailment — not just who you are, but how you show up under pressure.
Most assessments describe you. Hogan predicts you — validated against actual job performance data across thousands of organisations globally.
assessment graphic or
coaching photo · 4:5
Three Reports. One Complete Picture of a Leader.
Each report answers a different — and essential — question about your leadership. Together, they form the most scientifically complete picture of a leader that exists in psychometrics.
How the World Sees You
Your everyday leadership reputation
The HPI measures your bright-side personality — how you behave at your best and how others experience you day-to-day. It evaluates seven dimensions that directly predict your performance: how you handle stress, whether you take initiative, how you relate to others, and more.
Leaders wanting to understand their baseline reputation · Career development · Performance coaching · Promotion readiness
"The HPI doesn't tell you who you think you are — it tells you who others actually experience."
Your natural strengths that show up reliably under pressure
Blind spots limiting your leadership effectiveness
How you're perceived vs. how you intend to come across
Specific development actions to build on your profile
What Derails You Under Pressure
The dark side of your leadership
The HDS measures dark-side personality tendencies — behaviours that emerge when you're stressed, tired, or off-guard. These are the patterns that have derailed talented leaders throughout history. Most people are completely unaware of them.
Senior leaders under sustained pressure · Leaders with challenging 360 feedback · Executive coaching · High-stakes role preparation
"Careers derail not because of what leaders can't do — but because of what they do under pressure that they don't see."
Excitable — passionate but volatile under pressure
Skeptical — cautious but cynical; difficult to trust
Cautious — careful but risk-averse; avoids decisions
Reserved — focused but detached; appears cold
Bold — confident but entitled; can't admit mistakes
Mischievous — charming but reckless with risks
Leisurely — cooperative but passive-resistant
Your specific derailer pattern and when it triggers
How your dark side affects trust and team performance
Strategies to manage derailers before they damage relationships
What Truly Drives You
Your deep motivational DNA
The MVPI reveals your core values and motivators — what you want from work at a deep, often unconscious level. It explains why some roles energise you and others drain you, and what kind of leadership culture you unconsciously create around you.
Career transitions · Culture fit assessment · Understanding the culture you create as a leader · Long-term career satisfaction
"Values don't just shape what you believe — they shape the culture you unconsciously build around you as a leader."
The deep values driving your career choices — often unconsciously
Whether your current role and culture actually fits who you are
The kind of leadership culture you tend to build around you
Career environments where you'll thrive — and where you'll struggle
Headshot / Portrait
Aspect 3:4
Speaking photo
1:1
or client meeting
1:1
A Coach Who Reads the Science Behind Your Leadership
I am Divesh Soni, a Hogan-certified coach and practitioner working with leaders and organisations globally. My coaching brings together two powerful frameworks: Hogan's world-leading personality science and a deep belief in purpose-driven leadership.
As a certified practitioner, I don't just share reports — I provide expert debriefs that translate data into actionable development plans, deeper self-awareness, and lasting behavioural change.
My coaching is grounded in real workplace challenges. I've worked across manufacturing, supply chain, and leadership development contexts — which means I understand what these insights mean when applied to actual business pressures, team dynamics, and career decisions.
Certified In
HPI · HDS · MVPI · HIPO · Judgment · Leader Focus · Manage · Career
Coaching Style
Evidence-based, purpose-led, behaviour-focused with compassionate challenge
Who I Work With
Middle managers, senior leaders, hi-po talent & leadership teams globally
Debrief Format
1:1 deep-dive sessions · team group debriefs · development planning
Your Hogan Coaching Journey
From assessment to lasting behavioural change — a clear, structured process designed around your specific goals.
Discovery Call
We discuss your goals, context, and which reports best fit your development needs — no obligation, 30 minutes
Assessment
Complete your chosen Hogan suite online — typically 20–45 minutes, no right or wrong answers
Expert Debrief
A 60–90 minute 1:1 with Divesh — translating results into clear, actionable insight grounded in your context
Development Plan
A personalised IDP with specific, observable actions and timelines you'll actually implement
Ongoing Coaching
Optional follow-up sessions for sustained behaviour change, accountability, and continued growth
Not sure where to start? The Discovery Call is free, 30 minutes, and has no obligation. Divesh will help you choose exactly the right reports and format for your situation.
Leaders Ready for Genuine Self-Knowledge
Hogan coaching works best for people who want honest insight — not just reassurance.
Middle Managers
Leaders who want to understand why they're effective in some areas but struggling in others — and what to do about it
Senior Leaders
Experienced leaders who want to understand and actively manage the derailers that could limit their legacy and impact
High-Potential Talent
Emerging leaders who want a clear map of their strengths, gaps, and priorities before stepping into larger roles
Leadership Teams
Teams who want a shared language for how they lead, decide, and create culture — and where the friction really comes from
Career Transitioners
Professionals navigating a role or career change who want to lead their next chapter with data-backed self-awareness
L&D & HR Leaders
People function leaders wanting to integrate Hogan into succession planning, hi-po programmes, and leadership cohorts
What Leaders Say
"Working with Divesh was a masterclass in authentic leadership. The Hogan debrief gave me a language I didn't have — for my own motivations, my blind spots under pressure, and how my team actually experiences me. The session alone shifted three patterns I'd been carrying for years."
"Within 48 hours of the Hogan debrief, I had an immediate mindset shift — not just about how I lead, but about the purpose of being a leader at all. Divesh doesn't just read you a report. He connects your data to your story. That's rare."
Watch: Hogan Leadership Explained
8 episodes exploring Hogan reports, leadership science, and purpose-driven coaching — from the PurposeGenie podcast.
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Frequently Asked Questions
Hogan Assessments are scientifically validated tools built specifically to predict workplace performance. Unlike MBTI (which categorises you into types) or DiSC (which focuses on communication style), Hogan uses continuous scores norm-referenced against a global professional population, validated against actual job performance data. The HPI, HDS, and MVPI together give a complete view of how you behave at your best, how you derail under pressure, and what fundamentally drives you.
It depends on your goal. To understand your everyday leadership reputation, start with the HPI. Concerned about what derails you or received challenging 360 feedback? The HDS is most valuable. At a career crossroads or want to understand your deep motivations? Start with the MVPI. During your free Discovery Call, Divesh will help you choose exactly the right starting point for your situation.
Yes. Divesh is a certified Hogan Assessment practitioner, qualified to administer and debrief the full Hogan suite — HPI, HDS, MVPI, HIPO, Judgment, Leader Focus, Manage, and Career reports. His certification means he provides professionally trained interpretation and contextualised coaching, not just a printed report.
A standard debrief is 60–90 minutes for a single report. For combined debriefs (HPI + HDS + MVPI together), Divesh typically schedules 2–2.5 hours. All sessions are 1:1 with Divesh via video call or in person, and include time for questions, reflection, and initial development planning.
Yes — team Hogan debriefs are among the most impactful interventions available. When a leadership team goes through the process together, they build a shared language for how they lead, where tensions come from, and what culture they're collectively creating. Divesh facilitates team workshops where individual insights feed into a team-level conversation about alignment, blind spots, and shared development priorities.
Yes. All Hogan assessments are completed online, and coaching is available globally via video call. Divesh is based in India and works with leaders across India, Southeast Asia, the Middle East, and internationally. In-person sessions can be arranged for Delhi NCR and other locations depending on availability.
The Most Important Investment in Leadership Is Understanding Yourself.
Start with a free 30-minute Discovery Call. No obligation — just a conversation about your goals, your context, and whether Hogan coaching is the right fit for you right now.
30 minutes · No commitment · Available online globally