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PurposeGenie

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Hogan Certified Coach & Practitioner · PurposeGenie

Lead with
Science.
Lead with
Purpose.

Hogan-powered coaching that reveals how you're perceived, what derails you under pressure, and what truly drives you — then connects that self-knowledge to purpose-led leadership.

9Hogan Reports
75%+Fortune 500 Use Hogan
1:1Expert Debrief
Divesh Soni - Hogan Certified Coach
Divesh Soni
Hogan Certified Coach & Practitioner
HPI · HDS · MVPI ICF-Aligned 15+ Yrs
Hogan Certified Practitioner
HPI · HDS · MVPI · HIPO · Judgment Certified
75%+ Fortune 500 Trust Hogan
40+ Years Validity Research
Online Globally · In-Person India
Why Hogan?

The World's Most Validated Leadership Personality Assessment

Hogan Assessments have 40+ years of research behind them. Unlike generic personality tools, Hogan specifically predicts workplace behaviour, leadership performance, and career derailment — not just who you are, but how you show up under pressure.

Most assessments describe you. Hogan predicts you — validated against actual job performance data across thousands of organisations globally.

75%+Fortune 500 companies use Hogan as their primary leadership assessment
40yrOf peer-reviewed validity research underpinning every score
3Core reports that together give the complete picture of a leader
9Specialist reports for targeted development goals
Hogan Assessment Report
The Hogan Report Suite

Three Reports. One Complete Picture of a Leader.

Each report answers a different — and essential — question about your leadership. Together they form the most scientifically complete picture of a leader that exists in psychometrics.

Hogan Personality Inventory · HPI

How the World Sees You

Your everyday leadership reputation

Hogan HPI Report

The HPI measures your bright-side personality — how you behave at your best and how others experience you day-to-day. It evaluates seven dimensions that directly predict your leadership performance.

Best For

Leaders wanting to understand their baseline reputation · Career development · Performance coaching · Promotion readiness

“The HPI doesn’t tell you who you think you are — it tells you who others actually experience.”

The 7 HPI Dimensions
Adjustment
Calm
Ambition
Drive
Sociability
Social
Interpersonal Sensitivity
Warm
Prudence
Diligent
Inquisitive
Creative
Learning Approach
Growth
What You Discover

Your natural strengths that show up reliably under pressure

Blind spots limiting your leadership effectiveness

How you’re perceived vs. how you intend to come across

Specific development actions to build on your profile

Hogan Development Survey · HDS

What Derails You Under Pressure

The dark side of your leadership

Hogan HDS Derailer Report

The HDS measures dark-side personality tendencies — behaviours that emerge when you’re stressed, tired, or off-guard. These are the patterns that derail talented leaders. Most people are completely unaware of them.

Best For

Senior leaders under sustained pressure · Leaders with challenging 360 feedback · Executive coaching · High-stakes role preparation

“Careers derail not because of what leaders can’t do — but because of what they do under pressure that they don’t see.”

11 Derailer Patterns Measured

Excitable — passionate but volatile under pressure

Skeptical — cautious but cynical; difficult to trust

Cautious — careful but risk-averse; avoids decisions

Reserved — focused but detached; appears cold

Bold — confident but entitled; can’t admit mistakes

Mischievous — charming but reckless with risks

Leisurely — cooperative but passive-resistant

What You Discover

Your specific derailer pattern and when it triggers

How your dark side affects trust and team performance

Strategies to manage derailers before they damage relationships

Motives, Values, Preferences Inventory · MVPI

What Truly Drives You

Your deep motivational DNA

Hogan MVPI Values Report

The MVPI reveals your core values and motivators — what you want from work at a deep, often unconscious level. It explains why some roles energise you and others drain you, and what leadership culture you unconsciously create around you.

Best For

Career transitions · Culture fit assessment · Understanding the culture you create · Long-term career satisfaction

“Values don’t just shape what you believe — they shape the culture you unconsciously build around you as a leader.”

10 Core Values Measured
Recognition
Low
Power
High
Hedonism
High
Altruistic
High
Affiliation
High
Commerce
High
Science
High
What You Discover

The deep values driving your career choices — often unconsciously

Whether your current role and culture fits who you actually are

The kind of leadership culture you tend to build around you

Career environments where you’ll thrive vs. where you’ll struggle

The Coach
Divesh Soni - Leadership Coach
Divesh Soni speaking
Divesh coaching session

A Coach Who Reads the Science Behind Your Leadership

I am Divesh Soni, a Hogan-certified coach and practitioner working with leaders and organisations globally. My coaching brings together two powerful frameworks: Hogan’s world-leading personality science and a deep belief in purpose-driven leadership.

As a certified practitioner, I don’t just share reports — I provide expert debriefs that translate data into actionable development plans, deeper self-awareness, and lasting behavioural change.

My coaching is grounded in real workplace challenges across manufacturing, supply chain, and leadership development contexts — which means I understand what these insights mean when applied to actual business pressures and team dynamics.

Certified In

HPI · HDS · MVPI · HIPO · Judgment · Leader Focus · Manage · Career

Coaching Style

Evidence-based, purpose-led, behaviour-focused with compassionate challenge

Who I Work With

Middle managers, senior leaders, hi-po talent & leadership teams globally

Debrief Format

1:1 deep-dive sessions · team group debriefs · development planning

How It Works

Your Hogan Coaching Journey

From assessment to lasting behavioural change — a clear, structured process designed around your specific goals.

1

Discovery Call

We discuss your goals, context, and which reports best fit your development needs — no obligation, 30 minutes

2

Assessment

Complete your chosen Hogan suite online — typically 20–45 minutes, no right or wrong answers

3

Expert Debrief

A 60–90 minute 1:1 with Divesh translating results into clear, actionable insight grounded in your context

4

Development Plan

A personalised IDP with specific, observable actions and timelines you’ll actually implement

5

Ongoing Coaching

Optional follow-up sessions for sustained behaviour change, accountability, and continued growth

Not sure where to start? The Discovery Call is free, 30 minutes, and has no obligation. Divesh will help you choose exactly the right reports and format for your situation.

Who This Is For

Leaders Ready for Genuine Self-Knowledge

Hogan coaching works best for people who want honest insight — not just reassurance.

Middle Managers

Leaders who want to understand why they’re effective in some areas but struggling in others — and what to do about it

Senior Leaders

Experienced leaders who want to understand and manage the derailers that could limit their legacy

High-Potential Talent

Emerging leaders who want a clear map of their strengths, gaps, and priorities before stepping into larger roles

Leadership Teams

Teams who want a shared language for how they lead, decide, and create culture together

Career Transitioners

Professionals navigating a role or career change who want to lead their next chapter with data-backed self-awareness

L&D & HR Leaders

People function leaders integrating Hogan into succession planning, hi-po programmes, and leadership cohorts

Client Results

What Leaders Say

“Working with Divesh was a masterclass in authentic leadership. The Hogan debrief gave me a language I didn’t have — for my own motivations, my blind spots under pressure, and how my team actually experiences me. The session alone shifted three patterns I’d been carrying for years.”
Harshit Gupta
General Manager, Vodafone India
“I’ve worked with many psychometric tools over the course of my career, so I came to Divesh’s Hogan debrief with informed expectations. What I didn’t expect was how thoughtfully personalised the experience would be. His knowledge of the instrument is evident, but what sets him apart is the way he translates that knowledge into conversation. The reflective questions he assigned me in preparation were genuinely thought-provoking, and his debrief was seamless — grounded in the data, but always contextualised to my specific leadership journey. Some insights affirmed what I already knew. Others offered a fresh lens. Both were valuable. If you’re looking for a coach who will help you understand yourself more deeply and align your values, strengths and behaviours to making a positive impact — Divesh Soni is someone I would happily recommend.”
Daniel Duell
CEO, People with Purpose — Australia
Hogan on YouTube

Watch: Hogan Leadership Explained

8 episodes exploring Hogan reports, leadership science, and purpose-driven coaching — from the PurposeGenie podcast.

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Episode 01
What is the Hogan HPI and Why Every Leader Needs It
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Episode 02
Dark Side Leadership: Understanding Your HDS Derailers
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Episode 03
MVPI: The Values That Shape the Culture You Create
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Episode 04
Hogan vs MBTI: Why Science-Backed Assessment Changes Everything
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Episode 05
High-Potential Leadership: What the HIPO Report Reveals
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Episode 06
Judgment Report: Are You Actually Coachable?
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Episode 07
Purpose + Hogan: Connecting Values to Purposeful Leadership
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Episode 08
Hogan for Teams: Building a Shared Leadership Language
Common Questions

Frequently Asked Questions

Hogan Assessments are scientifically validated tools built specifically to predict workplace performance. Unlike MBTI (which categorises you into types) or DiSC (which focuses on communication style), Hogan uses continuous scores norm-referenced against a global professional population, validated against actual job performance data. The HPI, HDS, and MVPI together give a complete view of how you behave at your best, how you derail under pressure, and what fundamentally drives you.

It depends on your goal. To understand your everyday leadership reputation, start with the HPI. Concerned about what derails you or received challenging 360 feedback? The HDS is most valuable. At a career crossroads or want to understand your deep motivations? Start with the MVPI. During your free Discovery Call, Divesh will help you choose exactly the right starting point for your situation.

Yes. Divesh is a certified Hogan Assessment practitioner, qualified to administer and debrief the full Hogan suite — HPI, HDS, MVPI, HIPO, Judgment, Leader Focus, Manage, and Career reports. His certification means he provides professionally trained interpretation and contextualised coaching, not just a printed report.

A standard debrief is 60–90 minutes for a single report. For combined debriefs (HPI + HDS + MVPI together), Divesh typically schedules 2–2.5 hours. All sessions are 1:1 with Divesh via video call or in person, and include time for questions, reflection, and initial development planning.

Yes — team Hogan debriefs are among the most impactful interventions available. When a leadership team goes through the process together, they build a shared language for how they lead, where tensions come from, and what culture they're collectively creating. Divesh facilitates team workshops where individual insights feed into a team-level conversation about alignment, blind spots, and shared development priorities.

Yes. All Hogan assessments are completed online, and coaching is available globally via video call. Divesh is based in India and works with leaders across India, Southeast Asia, the Middle East, and internationally. In-person sessions can be arranged for Delhi NCR and other locations depending on availability.

Ready to Begin?

The Most Important Investment in Leadership Is Understanding Yourself.

Start with a free 30-minute Discovery Call. No obligation — just a conversation about your goals and whether Hogan coaching is the right fit for you right now.

30 minutes · No commitment · Available online globally