- +91 85270 59122
- divesh@purposegenie.com
- Noida, Delhi NCR, India
Middle Managers Are the Backbone of Your Organisation.
Most Aren't Ready.
We believe leadership effectiveness is not about learning frameworks. It is about understanding how you are perceived, how you behave under stress, and how your purpose shapes every decision you make. That is what we develop. We work with manufacturing businesses, supplier organisations, and corporate teams to build leadership capability at every level.
Divesh Soni
Founder · PurposeGenie · Hogan Certified Coach
Organisations invest in leadership programmes — but behaviour under pressure still doesn't change. Here is why:
Managers know the theory but react emotionally when it matters most
Strategy is clear at the top — but rarely reaches the ground
High performers get promoted without being prepared for leadership complexity
Teams are busy but not aligned — performance without ownership
Leaders lose trust under pressure without understanding why
Divesh Soni
Manufacturing Consultant · Hogan Certified Coach · Trainer · Professional Speaker ·
I spent 15 years working inside retail sourcing, manufacturing, and learning & development before founding PurposeGenie. I have visited 200+ factories and watched the failed execution as Middle managers could take the Ownership and was not aligned with Purpose of the business.
As a Sourcing Expert , Hogan Certified Practitioner, NLP Coach, Six Sigma Black Belt, and Harvard Business School alumnus, I bring unique experience right from understanding people to ened to end sourcing business understanding. My approach is not theoretical — it is built on what actually changes behaviour under real workplace pressure.
I worked with leaders across India, Australia, Singapore, Malaysia, the UK, France, Bangladesh, Sri Lanka, and Turkey — in person and globally online. I am also the author of Unleash Your Purpose and Steps to Purposeful Goals, and host of the Purposeful Leadership podcast.
Certified In
Sustainable Business Strategy · Design Thinking · Hogan Coach · NLP · Six Sigma Black Belt
Education
Harvard Business Online · University of Queensland ·IIT Delhi · NIFT
Work Experience(15Years+)
Tesco · Target · Decathlon · Pratibha Syntex
Published Author
Unleash Your Purpose- Align Your Goals with Global Goals ·7 Steps to Purposeful Goals ·
Science at the Core. Purpose at the Centre.
ECG
Framework
Experience
What leaders experience internally and the emotional climate they create for their teams
Contribution
How leaders actively contribute to their team's best performance and potential
Growth
How team and business scale sustainably — without burnout or compromise
Why Most Leadership Programmes Miss the Point
We integrate globally respected behavioural science tools like Hogan Assessments with our proprietary ECG Framework. Most programmes tell leaders what they should do. We focus on who they actually are — and what that means for how they lead.
Leadership effectiveness is not about learning frameworks. It is about understanding how you are perceived, how you behave under stress, and how your purpose shapes every decision you make.
Experience — Leaders become more self-aware of the climate they create and how they are experienced by others
Contribution — Leaders shift from managing tasks to genuinely developing the people around them
Growth — Teams and businesses scale without sacrificing wellbeing, ethics, or purpose
The PurposeGenie Strategy House
A fully integrated model — every layer supports the one above it. From the foundation of behavioural science to the pinnacle of responsible, sustainable performance.
"Every behaviour under pressure reveals something. We help leaders understand what it reveals — and change what needs to change."
Our Leadership Ecosystem
Future-fit leadership is built through an integrated ecosystem. Each programme strengthens leadership from a different angle — all aligned toward one goal: responsible, sustainable performance.
Leadership Training & Workshops
Structured programmes for middle managers — covering Lead Self, Lead Others, Lead Business, and Lead Impact. Available as standalone workshops or an integrated journey.
Explore ProgrammeHogan Leadership Coaching
Science-backed 1:1 coaching using the full Hogan suite — for individuals and leadership teams who want to understand themselves at the deepest level.
Explore CoachingSupplier & Vendor Leadership
Transform supplier organisations from reliable vendors to strategic partners — for manufacturing leaders across India navigating global buyer relationships. Covering Export Readiness, Quality Autonomy, Ethical Supply, and Purpose-Driven Culture.
Explore ProgrammeCorporate Retreats & Development
Immersive leadership development retreats designed to create breakthrough clarity, team alignment, and renewed purpose — for leadership teams ready to go deeper.
Learn MoreKeynote & Professional Speaking
High-impact keynotes on purpose, leadership, and behavioural science — for corporate events, conferences, and business school audiences globally.
Explore SpeakingLectures for Business Students
Purpose-driven leadership lectures for MBA and business school students — bringing real-world leadership science into the classroom.
Learn MoreEach offering strengthens leadership from a different angle — all aligned toward one goal: Responsible, sustainable performance.
Trusted by Leaders Across India & Globally
Real outcomes from real leaders — across organisations, industries, and countries.
Having Divesh Soni conduct a workshop on 'Purposeful Leadership' for all our store managers in North India was an incredible experience. The session was fantastic, highly engaging, and deeply impactful. Divesh's core message — that leadership is not just about oneself but extends beyond to include our humanity and our planet — resonated profoundly with our managers. The workshop was meticulously tailored to meet our specific needs, providing practical and valuable guidance. We look forward to more such insightful sessions in the future.
Adhir Singh Chauhan
General Manager · Saundh India
I recently had the privilege of engaging Divesh for a corporate coaching session at Reach GRC. He provided a session completely tailored to our business, diving deep into the "purpose of being." The impact on the team was immediate — there has been a noticeable shift in our daily mindset, and we are now operating with greater clarity and fulfilment. I highly recommend Divesh to any organisation looking to motivate their workforce through a purpose-driven approach.
Deepak Shankarappa
Director & Co-Founder · Reach GRC
Grateful to have experienced Divesh Soni's transformative Purposeful Leadership session with our leadership team. In a world where purpose is often seen as abstract, Divesh brought clarity, depth, and strategic relevance. From crafting personal and team purpose statements using the ROI (Role–Offer–Impact) framework to bridging purpose with strategic goals — the session was a masterclass in authentic leadership. Thank you, Divesh, for helping us lead not just with intention — but with purpose.
Harshit Gupta
General Manager · Vodafone India
I recently attended Divesh Soni's virtual workshop on purposeful goals and defining purpose elements, focusing on role, contribution, and impact. The best part was how Divesh guided us through crafting our purpose statements. I was amazed at how easily I could develop a clear and concise purpose statement. Since the workshop, my life feels much more sorted, and I can make choices with newfound clarity and confidence. Highly recommended for anyone looking to align their life with their true purpose.
Harshit Gupta
BDM · Tata Telecommunications
Divesh was one of the speakers for the 2025 Middle Managers Online Muster, contributing his wisdom and experience on being a purpose-led leader. He is as engaging as he is insightful — and his approach to aligning goals with global goals helps leaders be active contributors to a better world.
Sally Foley-Lewis
Global Keynote Speaker, CSP · Australia
Purpose. Vision. Mission.
PurposeGenie is a leadership development practice based in Delhi NCR, India — working with leaders and organisations across India and 12 other countries globally.
Leadership Ecosystem Architects
We integrate behavioural science and purpose-driven systems to transform middle managers into future-fit leaders — so that organisations grow responsibly, sustainably, and in service of society.
A World Led by Purpose-Driven Middle Managers
To create a world where middle managers become the strongest force for ethical growth, sustainable performance, and purposeful leadership across organisations globally.
Science-Backed Development That Creates Real Change
We design and deliver Hogan-powered coaching, leadership training, supplier leadership consulting, and thought leadership that aligns leadership behaviour with strategy and purpose — across India and globally.
Everything You Want to Know About PurposeGenie
From what purpose-driven leadership means, to how Hogan assessments work, to how to get started — answered directly and honestly.
Still have questions? Let's talk.
Every leadership challenge is different. Book a free 30-minute Discovery Call and Divesh will help you find the right starting point — no obligation, no hard sell.
Organisations Served
Leadership Development in the Real World
Workshops, coaching sessions, and speaking engagements across India and globally — where purpose-driven leadership comes to life.
Ready to Build Leaders Who Perform Under Pressure?
Start with a free 30-minute Discovery Call. Divesh will understand your leadership challenges and recommend the right programme, assessment, or coaching approach — no obligation, no hard sell.